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Positive Impact on the World a Social Networking Site Can Have

Choosing a social networking site to join and contribute to

People generally go through lots of things during a day: some to remember and cherish, some to forget, some to get inspiration from, some to be happy about, some to learn lessons from and much more. Apart from the family, social networking sites are the best places to share these thoughts, feelings and moments we go through every day with our friends and the world. There are so many sites out there. So which one should one want to be part of? What are the criteria in choosing a site to join?

Is it different from other sites…

Current generation of social networking sites are more for entertainment, and people spend hours together filtering through the pool for posts thrown at you. But towards the end of the day, one gets nothing but some entertainment and avoids boredom. How about a site where there is mix of entertainment as in other sites and the same content leads to inspiration, motivation and lends a helping hand to self and others.

Connect with Positivity and Happiness…

Now-a-days it is very hard to find people with positive thoughts around us because of the level of overall negative influence today’s social networking sites have on people. One should contribute to a social networking site where you can connect to people with one or more of the following: positive thoughts, share happy moments, share motivational quotes, inspirational stories, charity oriented posts, encouraging to surpass someone’s donation, motivational content etc.

Social share and Social care…

Every site out there is helping in sharing information person to person, person to groups, groups to groups and to the whole world. When this social share is happening, why not social care at the same time. If the content the users contribute to the site can be utilized in a way to reciprocate to the same community with good deeds, donation, good social cause wouldn’t that be great?

Think before you choose a site…

The best advise is to think before joining a site as these are the places where information exchange happens in a rapid way. These are the places where you build virtual relationships as well. If we can limit the amount of negativity that spreads in these sites and contribute to positivity, the world can be a better place than today for us to live happily ever after.

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5 Benefits Of Joining Social Networking Sites

Are you planning on joining a social networking site? There are many benefits that come with joining one. These benefits include:

You Know More About People

Different people have different interests. For example, there are those who love sports, others love business and others love relationships. To know more about a person you only need to go through the posts.

You Distribute Content

Gone are the days when social networking sites were used to only socialize. People are now using the sites to grow their businesses.

If you are a blogger or website owner and you have just completed writing a great blog post, you only need to share the link on your social media account and all of your friends and followers will be able to see it. This not only increases the traffic to your site, it also aids in increasing your sales.

A Great Platform For Shy People

Shy and introverted people are known to have difficulties interacting with strangers. Social networking sites make it easy for these people to interact with each other as they don’t have to undertake the one-on-one conversation.

Handicapped people tend to feel better about themselves as they have people to talk to. This not only makes them have a positive outlook on life, it also makes them have a greater self-confidence.

Share Of Ideas

Many social networking sites have the group feature where people with similar interests create groups as platforms to discuss issues taking place in their professions. If you are an internet marketer, teacher or doctor you only need to find a group that is ideal for you and join.

You should note that you can join some of the groups by a simple click on a button. There are other groups that are highly monitored thus must certify that you are a genuine person and have similar interests.

You Receive News First

Unlike before when you had to wait for the prime time news in order to know the events that took place in your area, you only need to be connected to the right people and you will know every event before even the news reach the newsrooms.


These are just a few benefits that come with joining social networking sites. While the sites are great, you need to be cautious and ensure that you don’t share any information that puts your private life into a risk. You should also ensure that you don’t post controversial content on the site.

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Top 5 Social Networks To Consider for Your Business

Most industries get the gist when it comes to their social media marketing strategy and the incorporation of the head honchos Facebook, LinkedIn and Twitter. These aren’t the only social networks to think about though. There is an enormous amount of industry specific, niche social networks out there that could give you valuable insight into the way your target market are thinking and interacting online. Here we will look at the pros and con’s of what the web has to offer your business.


The concept behind this ‘supersocialgroup’ is ideal for businesses who want to expose the maximum amount of media to the most united audience online in one foul swoop. YouGoSocial has integrated the sharing possibilities of all the most successful social networks to date and amalgamated them into one extremely diverse social network. All the users favourite attributes of Flicka, Facebook, MySpace, YouTube, LastFM and Craigslist can be shared on YouGoSocial. It pulls audiences together and promises a very public outreach with extreme exposure possibilities for businesses to access through this social network.


This is the new social network that is hot on every social media blog and tech lover’s mind right now. Created by Google with the mind to cull the ‘random’ public engagement and superfluous social sharing, it seems to be a social experiment that could do very well for those looking to keep their privacy in check. They encourage social sharing between people who actually know each other in real life situations and want to have a more natural identity online in their social capacity without the stage fright of millions of unknowns seeing into their profiles and engagements. It’s a new endeavour for Google to gauge how their audience reacts to this concept of a more private social media and is by invitation only. Attributes include Circles, Huddles (groups where you can control who you interact with) as well as usability for the individual such at the +Upload option where you can upload visuals directly from your phone. However, this doesn’t seem to be the place for businesses who want to command an audience or find a following due to the exclusive group divisions. It is too early to say for this one though so explore the possibilities none the less

A Small

This site is incredibly exclusive and can be very positive in terms of networking with the most elite of your industry. It captures an international network of people who are connected by three degrees of separation and is invitation only. Members are only allowed to invite a certain number of people and are encouraged to keep the invites to a minimum and only invite those who can be of substantial benefit to the network as a whole. The exclusivity of this social network means your connections will be authentic and your response rate should be high in terms of networking and learning from your peers. This is one for those who want to engage on the most sincere level of authenticity for their business strategy.


This social network is an amazing resource if you need some ideas from the market themselves and a way to predict the future of trends. Inspired by the concept of Prediction Market and The Wisdom of Crowds, this social network is all about asking questions and getting answers back; great for market research and crowdsourcing at its best. Said by users to be incredibly accurate considering the diversity of the audience, ZiiTrend is where you should go for your own businesses inspiration or if you need a little direction and some reassurance and advice from those who count.

It could be a lot of fun incorporating this social network into your social media plan. It isn’t for everyone though. It does however tap into the massive demographic of fashion loving teenage girls which is something to really start taking seriously if you are in the fashion industry. An example is Tavi Gevinson’s fashion blog, Considered one of the most influential fashion blogs ever and all coordinated by a girl who began it in her pre-teens; these girls are the leaders amongst your target market. This social network encourages the user to shop and dress her online doll, much like paper cut out dolls. However, this site has a shop, a blog and features actual brands like Versus and Miss Sixty and many other major designers.

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How to Build Your Social Network

Building social networks is an ultra cheap way to plug into people and organizations. Social networks can be extremely profitable for entrepreneurs and small businesses looking to explode their contact base. If you’re not on Facebook or Myspace, then you’re behind the times, remember Google is afraid of Facebook for that very same reason, they do not desire to be left behind. The social networks you can build acts as a customer relationship management tool that’s down right essential for today’s companies selling products and services. Several companies use social networks for various advertising in form of banners and text ads. Most businesses operate internationally which gives people with adequate social networks contacts around the world that they can easily reach with a touch of a mouse click. There are many people who just use social networks for fun and friend making or hanging out with the “cool people”. People who build and maintain a strong social network are usually the ones that make a boat load of cash money compared to the average Joe. An average of two out of there people residing in the United States visit social networking sites to build up their social networks. Social network building can be vital for personal and financial reasons. Whether you are looking forward to building a new lasting friendship or expanding your customer base social network sites get the ball rolling.

The fastest and most popular way to build your social network is by joining social networking services, websites, and communities. These networking platforms will help you build your social network easily. Social networking sites and services allow you for free to interact with other people with the same interests as you. There are even some social networking sites with the main goal of connecting business minded people. You can find old classmates, co-workers, or old lost friends on social networking sites adding them to your social network as you go. The best way to build up your social network is to not be shy. This can be hard for some people because they are usually the “wall flowers at the prom dance” when it comes to meeting new people. Interaction is the key to networking. You have to really put yourself out there and make the first move, introduction, email, post, or message. Don’t be afraid to talk, debate, and connect with people that are why you are on the social networking site. It is also key to be persistent. Always stay active on those types of sites and services. You never know when you might find or miss an opportunity.

So, check the sites or services that you have joined over time. Stay on top of things. Another great way to build up your social network is find out what’s the best type of social networking sites suits your needs. If you really want to build up your social network join more than one social networking community. Join as many of them that fit your desired need. Participation is another way to build your social network. Participate in local groups, discussions, chats, message boards, blogs, and comments. The more you participate the more likely you are to connect with other individuals and start sharing useful information with each other. If you stay persevering with your social networking sites you will build your social network into a strong group of contacts, and make a king’s ransom in the process.

See you at the top,
Jerome J Curry

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How To Use Solo Ads To Generate More Traffic To Your Website

Online marketing is important considering that most people are spending more time online. If you run an online business, then you know the importance of making the most from all possible strategies that will drive traffic to your website. The higher the traffic the more chances of conversions and sales you will have and this is what every business is looking for. One of the effective and simple strategies you can use to generate traffic to your business website is the use of solo ads.

Solo ad is all about paying a good source for their email list with your short ad and link to your site. This makes it possible for you to enjoy the high traffic from your selected source leading it towards your site. This marketing mechanism is more like renting subscriber lists of sites that have large numbers of subscribers to make your brand known and to promote what you have. When used well it can be one of the most effective traffic generating strategies that you can use. So how can you use solo ads to generate more traffic to your business website?

Start by finding the right vendor for you. This is the most important when using solo ads for traffic purposes. The vendor that you choose to buy the lists from should have a huge number of subscribers that is congruent to your specific product niche. This means that you must look for a vendor who has some relation to the kind of business that you do. This will make sure that you also get subscribers who are likely to be interested in the kind of business that you do for better returns.

Create a compelling subject headline. The online audience is delicate and needs to be handled in the best way possible for them to be more rewarding to your business. To use solo ads effectively, ensure that you choose subject headline that is interesting enough to make the subscribers willing to open your email. Frame the body in a short and simple read to maintain their interest and attention.

Offer a good link. The worst you can do with an otherwise potential solo ad is to add a link that is not easily clickable. You must ensure that you use a link that is fast and easily clickable. When it takes too long for a link to redirect the visitors, it increases the chances of your potential customers losing interest on what you have for them. It should also take them directly to what is most relevant to them to keep the experience pleasant for your customers. You can do this by using short URLs that open fast enough.

Compare between vendors. By conducting a research on your potential solo ads vendors, you will be in a position to choose the one who have the most potential for you. You can talk to at least three potential vendors to ask all questions and have your doubts cleared before doing business with them. It might also be a good way of getting reasonable rates for the powerful list renting.

Solo ads come with plenty of benefits for any business with the most outstanding being effortless generation of traffic.

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Internet Marketing 101: Online Marketing for Small Business

IntroductionYou own a small business. Do you need a website? An Internet presence can be a necessity or a resource-draining boondoggle, depending on your business and your target audience. You shouldn’t build or maintain a website simply because “everyone else has one.” However, even if you own a one-person services company and get all the business you can handle through word of mouth, you can still create an online presence with a minimum of time and expense.If and when you do develop a business website, you’ll need to make some kind of investment in Internet-based marketing. Consumers increasingly and overwhelmingly use the Internet to research and buy goods and services. This means the competition is robust, and if your site doesn’t announce its presence it will simply sit and gather (virtual) dust in some computer’s memory.If you’ve convinced yourself that you need to enter the web marketing arena, the following report provides a fundamental primer on the most widely used tactics for both paid and free Internet advertising. Just remember that each of the topics introduced here is complex enough that there are entire books written about them, so if something appeals to you do some additional research before jumping in.Before You StartThere are two main questions you must ask yourself before starting any marketing efforts, whether on- or offline: “Who is my audience?” and “What are my objectives?”AudienceThe audience for most business marketing activities is obviously past, present, and future customers. However, as in traditional advertising and marketing, it helps to narrow down who you are trying to reach, segmenting your market by age, geography, gender, interests, occupation. Certain methods of Internet marketing, such as pay-per-click ads, allow you to target your customers based on this type of segmentation.ObjectivesWe can assume that the overall objective of most marketing is to sell products and/or services, but you may have additional objectives for online marketing. These related objectives will hopefully end up driving increased sales, but they can be more subtle than simply asking customers to buy right now. For example, your online marketing plan might include goals such as these:

Support and increase visibility of your company’s brand.

Improve search engine rankings.

Offer reference information related to your business sector.

Increase number of registered users or newsletter subscribers.

Drive traffic to your company website.
After defining your audience and marketing goals, you can begin to formulate an Internet marketing strategy and tactics. When getting into online marketing, it is important that you maintain brand consistency. Build on the reputation that you have already established. Your on-line presence should mirror that of your “brick and mortar” presence. Use the same logo and tagline so that people will understand that you are the same company. Having an online presence is a way to build on what you have already accomplished.In the remainder of this report we’ll look at the most common ways you can use the Internet to deliver your message and start increasing your sales.Table of ContentswebsitesE-MailNewslettersOther AnnouncementsSearch Engine Marketing and Display AdvertisingSearch Engine Optimization (SEO)Pay-per-Click (PPC)Display AdvertisingSocial Media and NetworkingDecide: Who, What, Where, When, and Why?YouTube, Facebook, Pinterest, Etc.TwitterBlogsForums & Discussion GroupsArticle Placement / E-ZinesOther Internet Marketing OutletsWikipediaDirectorieswebsitesWe won’t get into the vast topic of how to build and manage a website, but if you aim to use the techniques described below, it is nearly essential to have one. Most of your marketing efforts will have a “call to action” that involves your audience visiting your website to research products or services, find contact information, sign up for a newsletter, or place an online order. Whatever you are asking people to do in your online promotions, make sure the website allows them to easily complete that task. One other vital component of any business website is an analytics program (Google offers a fairly robust application free of charge), so you can track how well your marketing efforts are working and calculate the return on your advertising investment (ROI).How can you develop an online presence at little or no cost? There are several companies that offer free site building tools and hosting services. If you go this route, select a company that has a proven track record, so your hard work isn’t wasted when the company goes out of business or suspends the service. A couple of reliable options are Google Sites and Yola. If you have any money in your budget at all, you should probably just spend the less than $100 per year it takes to buy a personalized domain name (for example, “”) and a Web hosting service. Another potential option, depending on your business and marketing goals, is to create a free blog (see below for more details). The most popular free blogging services as of this writing are WordPress and Blogger.E-Mail NewslettersE-mail newsletters provide one of the most highly performing avenues for marketing. You can collect customer e-mail addresses by asking visitors that come to your website to subscribe, by requesting e-mail addresses from anyone who visits your physical location, or by purchasing an e-mail list. To generate a higher rate of readership, make sure the audience is narrowly targeted and has some vested interest in your product. By sending out your newsletter on a regular schedule (weekly, monthly, quarterly, etc.) you can counteract the transient and temporary nature of Internet users by continually reminding them of your company’s existence. Affordable services like Constant Contact can be used to manage mailing lists, statistics, and opt-in/out functions.Caveat: Sending commercial e-mail messages to people who have not agreed to receive your mailings can result in severe fines and penalties from the federal government per terms of the CAN-SPAM Act.Newsletter content should appeal to your defined audiences, with industry- or product-related news and events, company-specific news and events, practical reference information, and interesting statistical and demographic information. The newsletter copy should publicize links to appropriate pages within your website.You will need to maintain one or more separate lists for the purpose of sending targeted messages to particular audiences (see Other Announcements below). You might combine all your lists to send a monthly newsletter, and send other bulletins to past or potential customers as appropriate.Other AnnouncementsOther announcements are e-mailings that can consist of press releases, coupons, special notices, or anything you want to communicate specifically to members of one or more e-mail lists.Search Engine Marketing, Pay-per-Click and Display AdvertisingSearch Engine Optimization (SEO)Search engine optimization means constructing a website that is easily crawled by search engine spiders, and it encompasses a variety of techniques designed to improve your site’s (or page’s) ranking in the search engine results page. The goal is for your site to be found by searchers who are looking for sites related to a certain keyword or phrase, for example “little red wagon” if you are in the business of selling toy wagons. SEO can be divided into on-page activities (e.g., amount of content, metadata, links, programming methods and structural issues) and off-page activities (most importantly, obtaining links from other websites to your site).Pay-per-Click (PPC)Pay-per-click advertising refers to text ads displayed on search engine results pages (versus “organic” results achieved by SEO) and other sites, usually in the margins. In the case of Google AdWords and Microsoft’s adCenter, you can open an account and specify the keyword(s) that, when searched for, will generate an ad that links to your website. You pay only when a searcher clicks an ad and is directed to your site. In the example below, the key phrase is “little red wagon,” and pay-per-click ads are located at top (in yellow) and in the right-hand column (subtitled “Sponsored Links”). The first organic listing is “Little Red Wagon Foundation.”A few of the benefits of PPC advertising are that you know exactly how many people view your ads, how many of those viewers click through to your website, and (if you are using a site analytics tool) what they do once they reach your site. You can also start and stop running ads at a moment’s notice, experiment with any number of ads you like, and fund your campaign with as little as $10 to start.Display AdvertisingDisplay advertising, also called banner advertising, means purchasing ad space on another website and placing a text and/or graphic ad with a link to your site. This technique is generally more complex and expensive than pay-per-click, but can be very powerful if the right message is shown to a tightly focused audience. To achieve optimal click-through rate (CTR), advertise on websites where you assume your target audience is visiting, rather than a general interest website. Most marketers don’t purchase ad space directly from another website, but use a banner ad network to automatically place ads on appropriate websites. A couple of the biggest names in display ad serving are DoubleClick and BurstMedia.Social Media and NetworkingSocial networking is the latest buzz in the modern marketing arsenal. If you have any doubt about its impact, especially on the under-40 population, read this list. Small businesses with limited resources should weigh their time spent and the potential benefits carefully, however. It can also be difficult to measure the return on your investment for some of these tactics.The general principle of “marketing” on social networking outlets is that people who have similar interests will virtually congregate around Web content that discusses that interest. They may be interested in product information in the form of reviews or personal opinion, but hard sale approaches are mostly discouraged and unproductive. Your goal is to become a trusted advisor-which usually means revealing your identity and at least some part of your personality. If that premise makes you uncomfortable, you might still find social networking sites valuable for market research purposes. Find out what people are buying and why, then use that information to help shape your other marketing activities.The following section describes the more popular social media outlets and sites, but keep your eyes open for new virtual spaces where you might get more attention by getting in on the ground floor.YouTube, Facebook, Etc.YouTube allows you to post videos on your own “channel,” a distinct Web page that can be customized and allows for posting links back to your own website. A major positive aspect of this venue is that the number of views is posted and viewers can submit comments, so you know whether your videos are popular and why.Facebook is considered the model for modern social networking sites. Facebook allows you (individual, corporate, non-profit, etc.) to create a page, attract “likes” and reviews, communicate with followers by posting status updates, photos and videos, and so on.Although the previously named sites are the most popular in terms of visitors, there are a couple of business-oriented networking sites that may be more useful for making business connections. LinkedIn helps you develop a network of clients, service providers, and subject experts; find business opportunities and partners; post job openings; and more. More detailed advice on best practices for using LinkedIn can be found in many online articles and blogs.TwitterThink of Twitter as a mini-blog (see below) that allows you to broadcast messages of 140 characters or less. The messages appear to your “followers” on their phones or computers, as well as on The biggest challenges are to gain a useful number of followers and to think of something engaging to write to them. If you are a speaker, writer, or performer Twitter can be used to let your fans know what you’re doing and when. If you have a retail store you might let your followers know that you’re offering a discounted item or running a special sale. You should post a Twitter sign-up link on your website, and within your signature line in outgoing e-mail messages. You can also gain followers by following people who work in or comment on your industry, as some Twitter users will follow those who follow them.BlogsThe word blog originally came from the term “Web log.” There’s no real standard for what a blog is, but most commonly authors use them to comment on (and link to) other online news items, websites, or other Internet content. For the most part, direct selling on a blog is frowned upon and is probably a recipe for driving away potential readers. What do you write about, then? Well, if you run an Internet marketing firm you write about trends in Web marketing, what the search engines are up to, tips for do-it-yourselfers, or what you thought of the latest Hollywood blockbuster. Seriously, read some blogs and you will find all sorts of personal opinion mixed in with professional advice and commentary. The goal of your blog, however, should most likely be to establish yourself as an expert and trusted advisor in your chosen field.You might also pursue getting your products, services, or website mentioned in related blogs by other industry experts. When a high-visibility blogger mentions a website on his or her blog, the site is exposed to a potential audience of new viewers. Often, blog postings are simply press releases that are picked up by sites that discuss topics related to a particular product or industry. More opportunities (and traffic) in this arena can be realized by developing relationships with individual bloggers.Additional Tips:

Post an article that was written by someone else, just be sure to provide a link to the original article and give credit to the person wrote it. You can then give your commentary on the topic of the article or find a way to relate the information to local trends or challenges.

Ask colleagues to be “guest bloggers” by writing articles for you to post, again giving them credit and adding their byline and a link to their website. Using links is a good way to drive additional traffic to their sites so it’s a good trade-off for both parties.

Nick Francesco of said, “A blog gets people’s attention and Twitter keeps it.” Consider using these two outlets together.
Forums & Discussion GroupsA forum (also known as discussion group, message board or bulletin board) is a component of a website where users can ask questions, offer advice, or share experiences with others about a certain topic or topics. Nearly every hobby on earth has a number of popular forums wherein members offer their thoughts and feelings on all aspects of their favorite pastime. Contributing a comment (with a link to your website) in discussion groups related to your products or services can create a small surge or spike in traffic, but usually has little long-lasting effect. To maximize effectiveness, target forums on high-traffic sites that have 1,000+ users, and reply to topics with larger numbers of views (relative to other posted topics).You can easily build your own bulletin board/forum component on your site with free or low-cost software. User forums have the potential to greatly increase the “stickiness” of a site, given a critical mass of traffic required to generate new discussions and keep participants interested in returning. You can start by “seeding” topics on your own, but there won’t be any results until traffic is directed to the forums. The conundrum for small businesses may be the time required to moderate a forum once it becomes successful. One solution is to seek out a volunteer moderator who exhibits a keen interest in your field. A sample of a baseball trading card forum is shown in the screen shot below.Article Placement / E-ZinesAnother avenue for generating incoming links and traffic to your site is the free article market. Article submission (or e-zine) websites allow you to publish articles on a variety of topics. Examples include EzineArticles and on terms of use, these articles may be used as content on other websites, or collected on the site where submitted. The main objective of most article contributors is to increase their search engine rankings with the placement of backlinks on other reputable sites. Providing reliable and accurate reference information is secondary, and the traffic potential from article readers is questionable.Obtaining links from article submission sites isn’t likely to improve your site’s search engine rankings much. However, existing content from a print newsletter or other written material can be re-purposed with a relatively small time investment. Be aware that creating articles from your website’s content verbatim may cause search engines to penalize your site, as the search engines take a dim view of text that is republished multiple times (“duplicate content” in search engine optimization terms). Submitting articles to sites with the most traffic will give your site the best chance to be discovered by new readers.Caveat: Once an article is submitted, you have little or no control over who uses your content and for what purpose, depending on the copyright policies of the site on which the article is posted.Other Internet Marketing OutletsWikipediaWikipedia is, essentially, an online encyclopedia. The unique aspect of Wikipedia is that users generate the content, though content must be approved by volunteer editors. Traffic will grow if and when others link to the entry. If you add content, your time commitment will be relatively minor, and the benefits might include improved search engine ranking and a slight increase in traffic to your site. As with other forms of Internet communication, a Wikipedia entry that is essentially a commercial for a product, service, or company will not be viewed positively and is unlikely to be approved by editors.DirectoriesOnline directories allow Internet users to browse through categories of topics to find websites related to a certain subject. There are directories for businesses, blogs, websites in general, and more. Many directories are free, and some only list you if you pay. The mother of free directories is the Open Directory Project, and by all accounts the best paid directory for business is the Yahoo! Directory ($299 annually). Be aware that you might wait a long time for some of the free directories to list your site, as they may rely on volunteer screeners. Directories not only allow consumers to find you in their listings, they also help get your site indexed in the major search engines. If you submit your site to a directory, make sure to read the submission guidelines and follow them exactly.

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Internet Marketing Services – What Should You Pursue?

You may often wonder what really Internet marketing is. Well, there have been many definitions formulated by various gurus of Internet marketing. Individuals who have tried out the huge and lucrative business opportunity of Internet marketing also have provided various interpretations of it. Though several such definitions and interpretations have been suggested yet hundreds and thousands of aspiring internet marketers are still in the quest for getting the exact definition of Internet marketing. Such Internet marketing aspirants want to get a clear idea of what exactly they are seeking to get into.In an endeavor to determine the much wanted exact definition of Internet marketing we can examine some situations. With the question of defining Internet marketing being put forward to some 100 individuals- 99 of them point out to the search engine as the ultimate path finder in this regard. Then one can go to one’s favorite search engine and type in the words “define Internet marketing” and click on the searching icon to give…the results.In the search results pages the top pages will be the ones displaying information/web pages of marketing veterans established as pioneers of Internet marketing. Such persons have rightfully secured a spot to provide a definition of Internet marketing from their viewpoint. There are, however, the placement ads on search result pages and glancing upon them will reveal another story altogether.It is with the intention of helping websites get more traffic or hits that most of the ads related with Internet marketing have been set up. Indeed Internet traffic is the lifeblood of any website and the sites thrive on Internet traffic. Now we may combine this concept with the traditional concept of marketing conduction with the Internet acting as the marketing medium here. The following conclusion providing a definition of Internet marketing can be arrived at:”Internet marketing is an income-generating opportunity dependent on the utilization of interactive technology (via the Internet) to build a dialog with potential clients by connecting with them through quality content about your product and/or service offerings”.Thus, the interactive technology specified as the “Internet” is to be utilized for fulfillment of Internet marketing. Different Internet marketing services existing are involved in the utilization of the Internet. These are the services which are requisite of the Internet to be able to perform its specific tasks in the capacity of marketing medium between Internet marketers and clients pertaining to them.In order to keep alive their online business all online entrepreneurs need to familiarize themselves with Internet marketing services. These are the services which are vital for their online business’s development and also for making their Internet marketing careers successful.Information on some basic Internet marketing services is provided here for you to learn about and familiarize yourself with:Search Engine Optimization- In order to locate websites and finding useful information on the Web the search engines are used. These are powerful tools used by most Internet users for finding the information they are seeking. Efforts need to be made so as to ensure that your site is appearing on the top pages of a search engine page result. By search engine optimization i.e. optimizing your website by reengineering its contents you can expect to secure better search engine placements.Indexing- The procedure of submission of your web pages for search engine registration and registration in various Internet based directories is involved in indexing.Keyword research- The highly searched keywords and key phrases relevant to your online business can be identified by keyword research.SEO consultation need- Internet marketers who are novices in the field can well invest with an SEO consultant. This is suggested if you wish to receive help in planning the methods of successfully marketing your website.Use net- The Use net is a fast and efficient method for generating targeted traffic for your website. This involves a worldwide bulletin board system in which there are over 14,000 forums covering every interest group. Everyday this is commonly used by millions of individuals all over the world.E-mail marketing procedures- An electronic mail is made use of here. This is sent to a list of subscribers who wish to receive updates of your products and services. E-mail marketing is a popular Internet marketing advertising method.Press releases services- Useful information concerning your online business (website) like site launches, special products on offer or other helpful information are announced through press releases. In order to ensure that more people are attracted towards your site the press releases are carefully drafted.These are the basic and essential ones among the Internet marketing services. There are various other Internet marketing services available too. In order to be successful in your Internet marketing business you need to carefully integrate any of these in your online business so that the best results are derived.

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Why Search Engine Marketing Is So Important

Search engine marketing itself has certainly changed over the years, as the engines themselves tweak the intelligence and algorithms they use to spider the worldwide web and then rank websites accordingly based on relevancy to an individual query. While Google has been the dominant search engine for years, there are others like Yahoo and Bing who also leave a nice-sized footprint in the industry. But throughout the last decade, one could use the old adage “the more things change, the more they stay the same.” Meaning, search engine marketing is as important today as ever.Organic or natural search is what I’d like to discuss here, since paid search engine marketing is a different, yet somewhat related, topic altogether. For business owners or website owners, can’t you just build a website, add content and pages, and then eventually wait for your site to be ranked in Google? Sure, you can do that. But it is foolish to think you can do that and have any sort of success in search engine marketing.Search Engine Optimization (SEO) is a practice which seeks to optimize a website properly so that it ranks appropriately high for relevant search engine words, phrases and queries. For instance, if I run a business and website that sells all kinds of golf clubs and accessories, I would want to rank highly in search engine results when people type in things like “Callaway” or “Ping” or “Titleist”, since those are presumably brand names of the merchandise I sell AND what people are querying. You also probably want to rank highly for queries like “buy Callaway drivers” or “where can I buy Callaway drivers?” The depth and breadth of queries you would want to rank for would likely be enormous depending on your industry.If you don’t build your site or optimize it properly, though, your website will not show up on the first SERP, or Search Engine Results Page. Golf merchandise, like most major industries, is highly competitive and there are tons of competitors out there selling the same things you sell and trying to rank highly for the same terms you are. To make it onto the first SERP, you need strong SEO and it needs to be better than your competitors.A lot of detail goes into what that means exactly, and I will cover some of it in a future post, but for now, what is the reward for a highly-ranked website within search engines? Some recent research from eMarketer suggests there are considerable rewards.If your website ranks first – the very first result shown – for any given search engine query, 18% of the people will click on it. The percentage drops fairly dramatically after that until you get down to about 1% click-through in the #10 spot, which is typically the bottom of the first SERP. You can imagine what happens as you get to the 2nd, 3rd and 4th pages of search engine results; likely, your website will never be found or be found by very few people.Having your website land in the top five positions for a query, or better yet many queries, is the single factor that likely can impact your business, website traffic and customer prospecting the most. So, take a close look at your website and do a few searches in Google for terms you think are the most applicable to your business. Where does your site rank?If you’re a small or medium-sized business which sells flowers and you’re nowhere to be found in the major search engines for a wide variety of search queries related to selling flowers, or buying roses, or special occasions, something is wrong. Look at what your competitors are doing in the world of search engine marketing. Figure out why they are ranked higher than you are. Have an expert look at your site to see what is inherently wrong with it.Search engine marketing, as a whole, encompasses natural or organic search and paid search. For the former, SEO is what you need to focus on. The rewards for keeping search top of mind when thinking about your business or your website are considerable, so it is well worth your time to consider.

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